Alex Belli

40 years of loyalty programs: how effective are they? Generalizations from a meta-analysis

Alex Belli, Anne-Maree O’Rourke, François A. Carrillat et al. · Journal of the Academy of Marketing Science · 2021 · 81 citations

Business, Marketing, Marketing Management +12

A Meta-Analytical Assessment of the Effect of Deontological Evaluations and Teleological Evaluations on Ethical Judgments/Intentions

Aimee E. Smith, Natalina Zlatevska, Rafi M. M. I. Chowdhury et al. · Journal of Business Ethics · 2023 · 35 citations · Full text

Humanities, Behavioral Sciences, Psychology +17

The role of customer loyalty as a brand extension purchase predictor

Elisa Martinelli, Alex Belli, Gianluca Marchi · The International Review of Retail Distribution and Consumer Research · 2014 · 22 citations · Full text

Business, Marketing, Marketing Management +17

Less cash, more splash? A meta-analysis on the cashless effect

Lachlan Schomburgk, Alex Belli, Arvid O. I. Hoffmann · Journal of Retailing · 2024 · 21 citations · Full text

Social Sciences, Economics, Marketing +15

The wellbeing implications of maximizing: A conceptual framework and meta‐analysis

Alex Belli, François A. Carrillat, Natalina Zlatevska et al. · Journal of Consumer Psychology · 2021 · 19 citations

Social Sciences, Psychology, Social Psychology +12