40 years of loyalty programs: how effective are they? Generalizations from a meta-analysis - Concepedia

Concepedia

Publication | Closed Access

40 years of loyalty programs: how effective are they? Generalizations from a meta-analysis

68

Citations

137

References

2021

Year

Alex Belli, Anne-Maree O’Rourke, François A. Carrillat, Ljubomir Pupovac, Valentyna Melnyk, Ekaterina Napolova

Journal of the Academy of Marketing Science

Customer SatisfactionLoyalty ProgramsService ResearchConsumer ResearchBusinessMarketingCustomer Loyalty

References

	Year	Citations

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