Concepedia

Gianluca Marchi

GM

Statistics

Publications

13

Citations

742

H-Index

12

Active since

2010

Affiliations

University of Modena and Reggio Emilia(Current)

Ferrari (Italy)

Gianluca Marchi is an author at University of Modena and Reggio Emilia specializing in management, business, and strategic management.

Top concepts

ManagementBusinessStrategic ManagementMarketingStrategyGlobal StrategyBusiness StrategyEconomicsConsumer ResearchCustomer Satisfaction

Publications per year

2010–2023

13

Publications

13

The resilient retail entrepreneur: dynamic capabilities for facing natural disasters

Elisa Martinelli, Giulia Tagliazucchi, Gianluca Marchi · International Journal of Entrepreneurial Behaviour & Research · 2018 · 163 citations · Full text

Resilience (Structural Engineering), Engineering, Entrepreneurship +17

Successive changes in leadership in the worldwide mobile phone industry: The role of windows of opportunity and firms’ competitive action

Claudio Giachetti, Gianluca Marchi · Research Policy · 2016 · 138 citations · Full text

Phone Industry, Corporate Strategy, Management +14

Extending lead-user theory to online brand communities: The case of the community Ducati

Gianluca Marchi, Claudio Giachetti, Pamela de Gennaro · Technovation · 2011 · 112 citations · Full text

Customer Satisfaction, Social Media, Brand Equity +12

Evolution of firms' product strategy over the life cycle of technology-based industries: A case study of the global mobile phone industry, 1980–2009

Claudio Giachetti, Gianluca Marchi · Business History · 2010 · 94 citations · Full text

Innovation Adoption, Digital Marketing, Industry Maturity +31

International market selection for small firms: a fuzzy-based decision process

Gianluca Marchi, Marina Vignola, Gisella Facchinetti et al. · European Journal of Marketing · 2014 · 56 citations · Full text

International Investment, Decision Analysis, Multinational Enterprise +25

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