1
Publications
112
Citations
1
H-Index
2011
Active since
Affiliations
Pamela de Gennaro is an author at University of Modena and Reggio Emilia specializing in management, marketing, and interactive marketing.
Top concepts
BusinessMarketingManagementBrand EquitySocial MediaBrand AwarenessConsumer ResearchCustomer SatisfactionInteractive Marketing
Publications per year
2011–2011
1
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