Concepedia

John Nadeau

JN

Statistics

Publications

36

Citations

1.6K

H-Index

20

Active since

2006

Affiliations

Nipissing University(Current)

University of Ottawa

Carleton University

Laurentian University

Mount Royal University

John Nadeau is an author at Nipissing University specializing in marketing, marketing management, and business.

Publications per year

2006–2021

36

Publications

36

Destination in a country image context

John Nadeau, Louise A. Heslop, Norm O’Reilly et al. · Annals of Tourism Research · 2008 · 408 citations

Management, Tourism Management, Destination Management +8

The Future of Marketing Education

David Finch, John Nadeau, Norm O’Reilly · Journal of Marketing Education · 2012 · 170 citations

Management, Marketing, Marketing Management +10

Brand personality in higher education: anthropomorphized university marketing communications

Richard Rutter, Fiona Lettice, John Nadeau · Journal of Marketing for HIGHER EDUCATION · 2016 · 104 citations

Business, Higher Education, Marketing +15

China and the Olympics: views of insiders and outsiders

Louise A. Heslop, John Nadeau, Norm O’Reilly · International Marketing Review · 2010 · 85 citations

Management, Social Psychology, International Marketing +16

The role of social media in the co-creation of value in relationship marketing: a multi-domain study

Gashaw Abeza, Norm O’Reilly, David Finch et al. · Journal of Strategic Marketing · 2018 · 81 citations

Business, Marketing, Marketing Management +13

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