Concepedia

Richard Rutter

RR

11

Publications

643

Citations

11

H-Index

2015

Active since

Affiliations

Australian University, Kuwait(Current)

University of East Anglia

Nipissing University

King's College School

King's College London

Richard Rutter is an author at Australian University, Kuwait specializing in marketing, management, and brand strategy.

Top concepts

MarketingManagementBusinessBrand StrategyBrand AwarenessBrand ManagementConsumer ResearchInteractive MarketingAdvertisingMarketing Strategy

Publications per year

2015–2021

11

Publications

11

Social media interaction, the university brand and recruitment performance

Richard Rutter, Stuart Roper, Fiona Lettice · Journal of Business Research · 2016 · 262 citations · Full text

Social Media, Personal Branding, Interactive Marketing +4

Brand personality in higher education: anthropomorphized university marketing communications

Richard Rutter, Fiona Lettice, John Nadeau · Journal of Marketing for HIGHER EDUCATION · 2016 · 103 citations

University Prospectus, Customer Satisfaction, Higher Education Institution +15

Political Brands: Can Parties Be Distinguished by Their Online Brand Personality?

Richard Rutter, Chris Hanretty, Fiona Lettice · Journal of Political Marketing · 2015 · 56 citations · Full text

Social media influencers, product placement and network engagement: using AI image analysis to empirically test relationships

Richard Rutter, Stuart J. Barnes, Stuart Roper et al. · Industrial Management & Data Systems · 2021 · 45 citations

Digital Marketing, Consumer Research, Social Influence +25

The transparency of Islamic hotels: “Nice Islam” and the “self‐orientalizing” of Muslims?

Baker Ahmad Alserhan, Bronwyn P. Wood, Richard Rutter et al. · International Journal of Tourism Research · 2018 · 42 citations

Islamic Culture, Customer Satisfaction, Tourism Management +25

Rows per page

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