Baker Ahmad Alserhan

Islamic branding: A conceptualization of related terms

Baker Ahmad Alserhan · Journal of Brand Management · 2010 · 223 citations

Islamic Culture, Marketing, Islamic Study +1

On Islamic branding: brands as good deeds

Baker Ahmad Alserhan · Journal of Islamic marketing · 2010 · 221 citations

Marketing, Culture, Advertising +13

Researching Muslim consumers: do they represent the fourth-billion consumer segment?

Baker Ahmad Alserhan, Zeid Ahmad Alserhan · Journal of Islamic marketing · 2012 · 70 citations

International Marketing, Consumer Study, Consumer Research +23

Employees' attitudes towards diversity in a non‐western context

Baker Ahmad Alserhan, Ingo Forstenlechner, Ahmad Al‐Nakeeb · Employee Relations · 2009 · 42 citations

Ethnicity, Human Migration, United Arab Emirates +20

The transparency of Islamic hotels: “Nice Islam” and the “self‐orientalizing” of Muslims?

Baker Ahmad Alserhan, Bronwyn P. Wood, Richard Rutter et al. · International Journal of Tourism Research · 2018 · 42 citations

Islamic Culture, Customer Satisfaction, Tourism Management +25