Concepedia

Zeid Ahmad Alserhan

ZA

2

Publications

89

Citations

2

H-Index

2012

Active since

Affiliations

United Arab Emirates University(Current)

JPMorgan Chase & Co (United States)

Zeid Ahmad Alserhan is an author at United Arab Emirates University specializing in brand building, brand strategy, and management.

Top concepts

BrandingBusinessMarketingManagementBrand StrategyArtsAdvertisingBrand EquityBrand AwarenessBrand Management

Publications per year

2012–2012

2

Publications

2

Researching Muslim consumers: do they represent the fourth-billion consumer segment?

Baker Ahmad Alserhan, Zeid Ahmad Alserhan · Journal of Islamic marketing · 2012 · 70 citations

International Marketing, Consumer Study, Consumer Research +23

Naming businesses: names as drivers of brand value

Baker Ahmad Alserhan, Zeid Ahmad Alserhan · Competitiveness Review An International Business Journal incorporating Journal of Global Competitiveness · 2012 · 19 citations

Product Labeling, Brand Strategy, Distinctiveness Scale +17

Rows per page

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