Concepedia

Gashaw Abeza

GA

18

Publications

762

Citations

15

H-Index

2013

Active since

Affiliations

University of Ottawa(Current)

Ohio University

Towson University

Southern Methodist University

University of Guelph

Gashaw Abeza is an author at University of Ottawa specializing in management, marketing, and sports marketing.

Top concepts

ManagementMarketingSports MarketingArtsCommunicationSocial MediaFan LoyaltyMedia MarketingDigital MarketingMass Communication

Publications per year

2013–2022

18

Publications

18

Relationship Marketing and Social Media in Sport

Gashaw Abeza, Norm O’Reilly, Ian Stewart Reid · International Journal of Sport Communication · 2013 · 186 citations

Relationship Marketing, Customer Satisfaction, Social Media +15

Social Media in Relationship Marketing: The Perspective of Professional Sport Managers in the MLB, NBA, NFL, and NHL

Gashaw Abeza, Norm O’Reilly, Benoît Séguin · Communication & Sport · 2017 · 97 citations

Relationship Marketing, Social Media, Opportunities Sm +14

The role of social media in the co-creation of value in relationship marketing: a multi-domain study

Gashaw Abeza, Norm O’Reilly, David Finch et al. · Journal of Strategic Marketing · 2018 · 80 citations

Social Media as a Relationship Marketing Tool in Professional Sport: A Netnographical Exploration

Gashaw Abeza, Norm O’Reilly, Benoît Séguin et al. · International Journal of Sport Communication · 2017 · 57 citations

Digital Marketing, Globalization Of Sport, Sports Consumption +29

Theory and Social Media in Sport Studies

Gashaw Abeza, Jimmy Sanderson · International Journal of Sport Communication · 2022 · 48 citations · Full text

Sports Consumption, Communication, Social Media Research +16

Rows per page

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