Concepedia

Benoît Séguin

BS

36

Publications

1.6K

Citations

25

H-Index

2005

Active since

Affiliations

University of Ottawa(Current)

Laurentian University

Ohio University

Toronto Metropolitan University

Brock University

Benoît Séguin is an author at University of Ottawa specializing in management, marketing, and business.

Top concepts

ManagementMarketingBusinessSports MarketingAdvertisingMarketing StrategyArtsJournalismSports SponsorshipStrategy

Publications per year

2005–2021

36

Publications

36

dhSegment : A generic deep-learning approach for document segmentation

Sofia Ares Oliveira, Benoît Séguin, Frédé́ric Kaplan · Infoscience (Ecole Polytechnique Fédérale de Lausanne) · 2018 · 98 citations · Full text

Social Media in Relationship Marketing: The Perspective of Professional Sport Managers in the MLB, NBA, NFL, and NHL

Gashaw Abeza, Norm O’Reilly, Benoît Séguin · Communication & Sport · 2017 · 97 citations

Relationship Marketing, Social Media, Opportunities Sm +14

Determinants of Sport Participation Among Canadian Adolescents

Ida E. Berger, Norm O’Reilly, Milena M. Parent et al. · Sport Management Review · 2008 · 88 citations

Household Context, Sport Participation, Physical Activity +11

The Olympic brand, ambush marketing and clutter

Benoît Séguin, Norm O’Reilly · International Journal of Sport Management and Marketing · 2008 · 87 citations

Brand Strategy, Sports Sponsorship, Corporate Partners +16

Profiling Major Sport Event Visitors: The 2002 Commonwealth Games

Benoît Séguin, Norm O’Reilly · Journal of Sport & Tourism · 2007 · 83 citations

Globalization Of Sport, Sports Consumption, Economic Value +18

Rows per page

1–5 of 36