Concepedia

Bo Huang

BH

Statistics

Publications

6

Citations

200

H-Index

6

Active since

2019

Affiliations

University of Nottingham Ningbo China(Current)

Bo Huang is an author at University of Nottingham Ningbo China specializing in marketing, business, and customer satisfaction.

Publications per year

2019–2024

6

Publications

6

I Can Forgive You, But I Can’t Forgive the Firm: An Examination of Service Failures in the Sharing Economy

Anshu Suri, Bo Huang, Sylvain Sénécal · The Journal of Marketing Theory and Practice · 2019 · 58 citations

Business, Marketing, Social Psychology +15

“Now you See Me”: The Attention-Grabbing Effect of Product Similarity and Proximity in Online Shopping

Bo Huang, Carolane Juanéda, Sylvain Sénécal et al. · Journal of Interactive Marketing · 2020 · 40 citations · Full text

Business, Marketing, Marketing Management +15

Feeling warm or skeptical? An investigation into the effects of incentivized eWOM programs on customers’ eWOM sharing intentions

Ruolan Chen, Ruizhi Yuan, Bo Huang et al. · Journal of Business Research · 2023 · 29 citations · Full text

Business, Marketing, Marketing Management +15

This Product Seems Better Now: How Social Media Influencers’ Opinions Impact Consumers’ Post-failure Responses

Anshu Suri, Bo Huang, Sylvain Sénécal · International Journal of Electronic Commerce · 2023 · 28 citations · Full text

Business, Marketing, Marketing Management +14

How should voice assistants be heard? The mitigating effect of verbal and vocal warmth in voice assistant service failure

Bo Huang, Sylvain Sénécal · Service Industries Journal · 2023 · 25 citations

Social Sciences, Hospitality Management, Psychology +17

1–5 of 6