Anshu Suri

I Can Forgive You, But I Can’t Forgive the Firm: An Examination of Service Failures in the Sharing Economy

Anshu Suri, Bo Huang, Sylvain Sénécal · The Journal of Marketing Theory and Practice · 2019 · 58 citations

Business, Marketing, Social Psychology +15

This Product Seems Better Now: How Social Media Influencers’ Opinions Impact Consumers’ Post-failure Responses

Anshu Suri, Bo Huang, Sylvain Sénécal · International Journal of Electronic Commerce · 2023 · 28 citations · Full text

Business, Marketing, Marketing Management +14

Is service recovery of equal importance for private vs public complainers?

Mathieu Béal, Anshu Suri, Nguyen Nguyen et al. · Journal of Business Research · 2022 · 18 citations

Business, Public Administration, Public Law +15

Brand warmth elicits feedback, not complaints

Vivek Astvansh, Anshu Suri, Hoorsana Damavandi · Journal of the Academy of Marketing Science · 2024 · 11 citations

The greenguard effect: When and why consumers react less negatively following green product failures

Ali Tezer, Matthew Philp, Anshu Suri · Journal of the Academy of Marketing Science · 2023 · 10 citations

Management, Marketing, Environmental Economics +7