Concepedia

Mathieu Béal

MB

Statistics

Publications

6

Citations

185

H-Index

6

Active since

2018

Affiliations

HEC Montréal(Current)

Grenoble Ecole de Management

Université Jean Moulin Lyon III

Mathieu Béal is an author at HEC Montréal specializing in business, marketing, and service recovery.

Publications per year

2018–2025

6

Publications

6

How Do Observers React to Companies’ Humorous Responses to Online Public Complaints?

Mathieu Béal, Yany Grégoire · Journal of Service Research · 2021 · 64 citations

Social Sciences, Psychology, Social Psychology +9

The impact of customer inclusion in firm governance on customers' commitment and voice behaviors

Mathieu Béal, William Sabadie · Journal of Business Research · 2018 · 45 citations

Business, Marketing, Strategic Management +9

Let's Laugh About It! Using Humor to Address Complainers’ Online Incivility

Mathieu Béal, Yany Grégoire, François A. Carrillat · Journal of Interactive Marketing · 2022 · 23 citations

Social Sciences, Communication, Cybercrime +7

The effects of relationship length on customer profitability after a service recovery

Mathieu Béal, William Sabadie, Yany Grégoire · Marketing Letters · 2019 · 20 citations

Business, Marketing, Marketing Management +16

Is service recovery of equal importance for private vs public complainers?

Mathieu Béal, Anshu Suri, Nguyen Nguyen et al. · Journal of Business Research · 2022 · 18 citations

Business, Public Administration, Public Law +15

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