Concepedia
Statistics
Publications
7
Citations
360
H-Index
Active since
2019
Affiliations
HEC Montréal(Current)
Concordia University
Ali Tezer is an author at HEC Montréal specializing in marketing, marketing management, and business.
Publications per year
2019–2023
The Greenconsumption Effect: How Using Green Products Improves Consumption Experience
Ali Tezer, H. Onur Bodur · Journal of Consumer Research · 2019 · 257 citations
Business, Marketing, Marketing Management +11
Communicating brand biographies effectively: the role of communication source
Ali Tezer, H. Onur Bodur, Bianca Grohmann · Journal of the Academy of Marketing Science · 2019 · 30 citations
Business, Marketing, Marketing Management +14
“My life is a mess, I deserve a brownie:” Justifying indulgence by overstating the severity of life problems
Ali Tezer, Kamila Sobol · Psychology and Marketing · 2021 · 23 citations
Business, Psychology, Social Psychology +15
CSR spillover effect: the influence of a brand’s corporate social responsibility activity on competing brands
Ali Tezer, Maryam Tofighi · Journal of Marketing Management · 2021 · 14 citations
Management, Marketing, Marketing Management +15
When goliaths win and davids lose: The moderating role of perceived risk in brand biography effects
Ali Tezer, Onur Bodur, Bianca Grohmann · Psychology and Marketing · 2021 · 13 citations
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