Hanna-Mari Aula

Becoming “world-class”? Reputation-building in a university merger

Hanna-Mari Aula, Janne Tienari · Critical Perspectives on International Business · 2011 · 142 citations

Struggles in organizational attempts to adopt new branding logics: the case of a marketizing university

Jaakko Aspara, Hanna-Mari Aula, Janne Tienari et al. · Consumption Markets & Culture · 2014 · 62 citations

Brand Strategy, Consumer Research, Education +25

From the brand logo to brand associations and the corporate identity: visual and identity-based logo associations in a university merger

Ari-Matti Erjansola, Jukka Lipponen, Kimmo Vehkalahti et al. · Journal of Brand Management · 2021 · 55 citations · Full text

Corporate Visual Identity, Digital Marketing, Brand Strategy +19

Built to be excellent? The Aalto University merger in Finland

Janne Tienari, Hanna-Mari Aula, Timo Aarrevaara · European Journal of Higher Education · 2015 · 39 citations

The University Branding Game

Hanna-Mari Aula, Janne Tienari, Arild Wæraas · International Studies of Management and Organization · 2015 · 37 citations

University Branding, Brand Strategy, Education +18