Roberta De Cicco

Millennials' attitude toward chatbots: an experimental study in a social relationship perspective

Roberta De Cicco, Susana Costa e Silva, Francesca Romana Alparone · International Journal of Retail & Distribution Management · 2020 · 259 citations · Full text

Social Sciences, Communication, Social Psychology +15

The effect of influencer–product fit on advertising recognition and the role of an enhanced disclosure in increasing sponsorship transparency

Roberta De Cicco, Serena Iacobucci, Stefano Pagliaro · International Journal of Advertising · 2020 · 176 citations

Social Sciences, Communication, Marketing +17

Need for touch and haptic imagery: An investigation in online fashion shopping

Susana Costa e Silva, Thelma Valéria Rocha, Roberta De Cicco et al. · Journal of Retailing and Consumer Services · 2020 · 105 citations · Full text

Arts, Marketing, Fashion Design +11

Using chatbots in e-retailing – how to mitigate perceived risk and enhance the flow experience

Susana Costa e Silva, Roberta De Cicco, Božidar Vlačić et al. · International Journal of Retail & Distribution Management · 2022 · 104 citations · Full text

Business, Management Information Systems, Marketing +17

Virtual vs. human influencer: Effects on users’ perceptions and brand outcomes

Roberta De Cicco, Serena Iacobucci, Loreta Cannito et al. · Technology in Society · 2024 · 76 citations · Full text

Business, Marketing, Marketing Management +15