Thelma Valéria Rocha

Statistics

Publications

Citations

147

H-Index

Active since

2020

Affiliations

Escola Superior de Propaganda e Marketing(Current)

Thelma Valéria Rocha is an author at Escola Superior de Propaganda e Marketing specializing in business, marketing, and cross-cultural consumer responses to branding.

ORCID

Publications per year

2020–2022

Publications

Need for touch and haptic imagery: An investigation in online fashion shopping

Susana Costa e Silva, Thelma Valéria Rocha, Roberta De Cicco et al. · Journal of Retailing and Consumer Services · 2020 · 105 citations · Full text

Arts, Marketing, Fashion Design +11

Xenocentrism, Ethnocentrism, and Global Culture Influence on Consumer Preference for Global and Local Brands

Jussara da Silva Teixeira Cucato, Flávio Santino Bizarrias, Vivian Iara Strehlau et al. · Journal of International Consumer Marketing · 2022 · 17 citations

Business, Marketing, Marketing Management +12

International governance mode choice: Evidence from Brazilian franchisors

Vanessa Pilla Galetti Bretas, Ilan Alon, Thelma Valéria Rocha et al. · Journal of International Management · 2021 · 14 citations · Full text

Business, International Business, Emerging Markets Strategy +12

CONCEPTUAL MODEL OF INFLOW FORECASTING FOR MEASUREMENT STATIONS AT SAO PAULO

Thelma Valéria Rocha, A. F. ANGELIS, João E. G. Lopes et al. · Revista SODEBRAS · 2020 · 11 citations · Full text

Management, Innovation Management, Technology Management +6

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