Concepedia

Vivian Iara Strehlau

VI

4

Publications

75

Citations

4

H-Index

2012

Active since

Affiliations

Escola Superior de Propaganda e Marketing(Current)

Vivian Iara Strehlau is an author at Escola Superior de Propaganda e Marketing specializing in culture, consumer behavior, and management.

ORCID

Top concepts

Publications per year

2012–2022

4

Publications

4

The Relationship between Brand Attachment and Consumers' Emotional Well-Being

Leonardo Aureliano-Silva, Suzane Strehlau, Vivian Iara Strehlau · Journal of Relationship Marketing · 2018 · 34 citations

, , +14

An Assessment of the consumer ethnocentric scale (CETSCALE): evidences from Brazil

Vivian Iara Strehlau, Mateus Canniatti Ponchio, Eduardo Loebel · Brazilian Business Review · 2012 · 16 citations · Full text

Xenocentrism, Ethnocentrism, and Global Culture Influence on Consumer Preference for Global and Local Brands

Jussara da Silva Teixeira Cucato, Flávio Santino Bizarrias, Vivian Iara Strehlau et al. · Journal of International Consumer Marketing · 2022 · 15 citations

, , +17

Country or Brand: What Matters to Younger Millennials?

Sergio Garrido Moraes, Vivian Iara Strehlau · Brazilian Business Review · 2020 · 10 citations · Full text

Rows per page

1–4 of 4