Leonardo Aureliano-Silva

Contribution of corporate social responsibility on SMEs' performance in an emerging market – the mediating roles of brand trust and brand loyalty

Thanh Tiep Le, Huan Quang Ngo, Leonardo Aureliano-Silva · International Journal of Emerging Markets · 2021 · 126 citations

Csr Strategy, Firm Performance, Brand Strategy +20

The effect of online reviews on restaurant visit intentions: applying signaling and involvement theories

Leonardo Aureliano-Silva, Xi Yu Leung, Eduardo Eugênio Spers · Journal of Hospitality and Tourism Technology · 2021 · 60 citations · Full text

Customer Satisfaction, Digital Marketing, Involvement Theories +24

Who loves to forgive? The mediator mechanism of service recovery between brand love, brand trust and purchase intention in the context of food-delivery apps

Leonardo Aureliano-Silva, Eduardo Eugênio Spers, Rab Nawaz Lodhi et al. · British Food Journal · 2022 · 40 citations · Full text

Customer Satisfaction, Consumer Study, Consumer Research +19

The Relationship between Brand Attachment and Consumers' Emotional Well-Being

Leonardo Aureliano-Silva, Suzane Strehlau, Vivian Iara Strehlau · Journal of Relationship Marketing · 2018 · 34 citations

Customer Satisfaction, Culture, Brand Equity +14

Evolution in franchising: Trends and new perspectives

Luís Fernando Varotto, Leonardo Aureliano-Silva · Internext · 2017 · 26 citations · Full text

Organizational Economics, Innovative Start-ups, Industrial Organization +17