Serena Iacobucci

The effect of influencer–product fit on advertising recognition and the role of an enhanced disclosure in increasing sponsorship transparency

Roberta De Cicco, Serena Iacobucci, Stefano Pagliaro · International Journal of Advertising · 2020 · 176 citations

Social Sciences, Communication, Marketing +17

Virtual vs. human influencer: Effects on users’ perceptions and brand outcomes

Roberta De Cicco, Serena Iacobucci, Loreta Cannito et al. · Technology in Society · 2024 · 76 citations · Full text

Business, Marketing, Marketing Management +15

Deepfakes Unmasked: The Effects of Information Priming and Bullshit Receptivity on Deepfake Recognition and Sharing Intention

Serena Iacobucci, Roberta De Cicco, Francesca Michetti et al. · Cyberpsychology Behavior and Social Networking · 2021 · 55 citations

Social Sciences, Psychology, Social Psychology +17

Ethical Climate(s), Distributed Leadership, and Work Outcomes: The Mediating Role of Organizational Identification

Massimiliano Barattucci, Manuel Teresi, Davide Pietroni et al. · Frontiers in Psychology · 2021 · 41 citations · Full text

Management, Human Resource Management, Organizational Behavior +9

Users awareness of native advertising from Instagram media publishers: the effects of Instagram's branded content tool on attitudes and behavioural intent

Serena Iacobucci, Roberta De Cicco · International Journal of Internet Marketing and Advertising · 2020 · 16 citations

Business, Communication, Marketing +17