Concepedia

Guiohk Lee

GL

Statistics

Publications

7

Citations

608

H-Index

7

Active since

2003

Affiliations

Sejong University(Current)

University of Tennessee at Knoxville

Chung-Ang University

Guiohk Lee is an author at Sejong University specializing in advertising, marketing, and business.

Publications per year

2003–2022

7

Publications

7

Effects Of Structural And Perceptual Factors On Attitudes Toward The Website

Sally J. McMillan, Jangsun Hwang, Guiohk Lee · Journal of Advertising Research · 2003 · 190 citations

Business, Communication, Marketing +17

Effects Of Structural And Perceptual Factors On Attitudes Toward The Website

Sally J. McMillan, Jangsun Hwang, Guiohk Lee · RePEc: Research Papers in Economics · 2003 · 173 citations

Business, Communication, Marketing +17

Corporate Web Sites as Advertising

Jangsun Hwang, Sally J. McMillan, Guiohk Lee · Journal of Interactive Advertising · 2003 · 127 citations

Business, Marketing, Strategy +13

Gender Role Portrayals in American and Korean Advertisements

Roxanne Hovland, Carolynn McMahan, Guiohk Lee et al. · Sex Roles · 2005 · 52 citations

Social Sciences, Communication, Marketing +14

Gender Stereotypes Depicted by Western and Korean Advertising Models in Korean Adolescent Girls’ Magazines

Kyoungtae Nam, Guiohk Lee, Jangsun Hwang · Sex Roles · 2010 · 44 citations

Social Sciences, Gender Studies, Marketing +16

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