Gender Stereotypes Depicted by Western and Korean Advertising Models in Korean Adolescent Girls’ Magazines

Social Learning Theory.

Jackson Kytle, Albert Bandura · Contemporary Sociology A Journal of Reviews · 1978 · 25.7K citations

Social Sciences, Social Psychology, Social Cognition +7

A Theory of Social Comparison Processes

Léon Festinger · Human Relations · 1954 · 20.3K citations

Social Sciences, Psychology, Social Psychology +12

Social Learning Theory

W. David Pierce, Albert Bandura · The Canadian Journal of Sociology · 1977 · 9.8K citations · Full text

Humanities, Leadership, Organizational Behavior +15

Living with Television: The Violence Profile

George Gerbner, Larry Gross · Journal of Communication · 1976 · 2.3K citations

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Theory and research concerning social comparisons of personal attributes.

Joanne V. Wood · Psychological Bulletin · 1989 · 1.9K citations

Social Sciences, Psychology, Social Psychology +13