Jerry A. Rosenblatt

Services Used and Factors Considered Important in Selecting a Bank: An Investigation across Diverse Demographic Segments

Michel Laroche, Jerry A. Rosenblatt, Terrill Manning · International Journal of Bank Marketing · 1986 · 156 citations

Business, Marketing, Marketing Management +11

Brand Categorization Strategies in an Extensive Problem Solving Situation: a Study of University Choice

Michel Laroche, Jerry A. Rosenblatt, Ian Sinclair · ACR North American Advances · 1984 · 25 citations

Business, Higher Education, Marketing +6

Commercial Banking in Canada: A Study of the Selection Criteria and Service Expectations of Treasury Officers

Jerry A. Rosenblatt, Michel Laroche, Alan Hochstein et al. · International Journal of Bank Marketing · 1988 · 21 citations

Business, Finance, Financial Management +12

Brand Categorization Strategies in Rrb Situations: Some Empirical Results

Michel Laroche, Jerry A. Rosenblatt, Jacques E. Brisoux et al. · ACR North American Advances · 1983 · 19 citations

Business, Marketing, Marketing Management +10

Music, music videos, and wear out

Marvin E. Goldberg, Amitava Chattopadhyay, Gerald J. Gorn et al. · Psychology and Marketing · 1993 · 17 citations

Social Sciences, Psychology, Social Psychology +8