Concepedia
Statistics
Publications
8
Citations
373
H-Index
Active since
1980
Affiliations
Concordia University(Current)
Concordia University
Michel Laroche is an author at Concordia University specializing in business, brand management, and marketing.
Publications per year
1980–2024
Italian ethnic identity and its relative impact on the consumption of convenience and traditional foods
Michel Laroche, Chankon Kim, Marc A. Tomiuk · Journal of Consumer Marketing · 1998 · 148 citations
Social Sciences, Ethnic Studies, Nutrition +16
Role of confidence in a multi-brand model of intentions for a high-involvement service
Michel Laroche, Robert Sadokierski · Journal of Business Research · 1994 · 76 citations
Business, Marketing, Marketing Management +13
Authenticity in TikTok: How content creator popularity and brand size influence consumer engagement with sponsored user‐generated content
Darlene Walsh, Argiro Kliamenakis, Michel Laroche et al. · Psychology and Marketing · 2024 · 32 citations · Full text
Business, Marketing, Marketing Management +11
A test of the effects of competition on consumer brand selection processes
Michel Laroche, Michael K. Hui, Lianxi Zhou · Journal of Business Research · 1994 · 30 citations
Business, Marketing, Marketing Management +10
Nonlinear Relations in a Complex Model of Buyer Behavior
Michel Laroche, John A. Howard · Journal of Consumer Research · 1980 · 29 citations
Social Sciences, Behavioral Sciences, Business Economics +8
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