Concepedia

Zahed Subhan

ZS

Statistics

Publications

3

Citations

52

H-Index

3

Active since

2014

Affiliations

University of Waikato(Current)

Western Carolina University

Zahed Subhan is an author at University of Waikato specializing in marketing insights, management, and marketing.

ORCID

Top concepts

Publications per year

2014–2018

3

Publications

3

Strategic marketing in times of recession versus growth: New Zealand manufacturers

Roger Brooksbank, Zahed Subhan, Ronald Garland et al. · Asia Pacific Journal of Marketing and Logistics · 2015 · 18 citations

, , +19

CyberRx

Charles Rader, Zahed Subhan, Clinton D. Lanier et al. · International Journal of Pharmaceutical and Healthcare Marketing · 2014 · 17 citations

, , +21

What differentiates successful strategic marketing among manufacturers in an emerging vs developed market?

Roger Brooksbank, Zahed Subhan, Steven Miller · Asia Pacific Journal of Marketing and Logistics · 2018 · 17 citations

, , +19

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