Concepedia

Roger Brooksbank

RB

21

Publications

616

Citations

15

H-Index

1990

Active since

Affiliations

University of Waikato(Current)

University of Surrey

Durham University

Western Carolina University

Roger Brooksbank is an author at University of Waikato specializing in marketing, management, and business.

Top concepts

MarketingManagementBusinessMarketing StrategyMarketing ManagementBusiness StrategyMarketing InsightsStrategic ManagementBrand StrategyMarketing Communication

Publications per year

1990–2018

21

Publications

21

The Anatomy of Marketing Positioning Strategy

Roger Brooksbank · Marketing Intelligence & Planning · 1994 · 138 citations

Small Business Marketing, Marketing Positioning Strategy, Positioning (Marketing) +15

Marketing and company performance: An examination of medium sized manufacturing firms in Britain

Roger Brooksbank, David A. Kirby, Gillian Wright · Small Business Economics · 1992 · 78 citations

Firm Performance, Company Performance, Management +6

Defining the small business: a new classification of company size

Roger Brooksbank · Entrepreneurship and Regional Development · 1991 · 72 citations

Firm Performance, Business Intelligence, Organizational Characteristic +16

Marketing as a Determinant of Long-Run Competitive Success in Medium-Sized U.K. Manufacturing Firms

Roger Brooksbank, David A. Kirby, George H. Tompson et al. · Small Business Economics · 2003 · 35 citations

The BASIC marketing planning process: a practical framework for the smaller business

Roger Brooksbank · Marketing Intelligence & Planning · 1996 · 32 citations

Plan Development, Small Business Marketing, History Of Marketing +17

Rows per page

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