Concepedia

Clinton D. Lanier

CD

7

Publications

192

Citations

7

H-Index

2008

Active since

Affiliations

Western Carolina University(Current)

University of St. Thomas - Minnesota

Clinton D. Lanier is an author at Western Carolina University specializing in marketing, consumer research, and business.

Top concepts

MarketingConsumer ResearchBusinessManagementConsumer CultureInteractive MarketingArtsMedia MarketingConsumer BehaviorDigital Marketing

Publications per year

2008–2017

7

Publications

7

Consumption experience

Clinton D. Lanier, Charles Rader · Marketing Theory · 2015 · 53 citations

Customer Satisfaction, Consumer Culture, Consumer Study +14

The “digital divide” for rural small businesses

W. Richmond, Scott Rader, Clinton D. Lanier · Journal of Research in Marketing and Entrepreneurship · 2017 · 37 citations

Digital Business, Small Businesses, Digital Inclusion +19

Anthropomorphism, marketing relationships, and consumption worth in the<i>Toy Story</i>trilogy<sup>1</sup>

Clinton D. Lanier, Charles Rader, Aubrey R. Fowler · Journal of Marketing Management · 2013 · 28 citations

Experiential Marketing: Understanding the Logic of Memorable Customer Experiences

Clinton D. Lanier, Ronald Hampton · 2016 · 24 citations

Customer Experience, Customer Satisfaction, Experiential Marketing +5

Consumer Participation and Experiential Marketing: Understanding the Relationship Between Co-Creation and the Fantasy Life Cycle

Clinton D. Lanier, Ronald Hampton · ACR North American Advances · 2008 · 18 citations

Consumer Culture, Experiential Marketing, Consumer Participation +10

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