Concepedia
Statistics
Publications
41
Citations
1.8K
H-Index
23
Active since
1978
Affiliations
London School of Commerce(Current)
University of Huddersfield
University of Plymouth
University of Cumbria
London Metropolitan University
Geoff Lancaster is an author at London School of Commerce specializing in management, business, and marketing.
Top concepts
ManagementBusinessMarketingBusiness StrategyCustomer SatisfactionStrategic ManagementInteractive MarketingMarketing InsightsDigital MarketingConsumer Research
Publications per year
1978–2022
Implementing value strategy through the value chain
David Walters, Geoff Lancaster · Management Decision · 2000 · 219 citations
Customer Satisfaction, Supply Chain Performance, Value Theory +22
Communicating in the new interactive marketspace
Wilson Ozuem, Kerry E. Howell, Geoff Lancaster · European Journal of Marketing · 2008 · 157 citations
Hybrid Event, Digital Marketing, Emerging Media +25
E‐CRM: customer relationship marketing in the hotel industry
Diana Lück, Geoff Lancaster · Managerial Auditing Journal · 2003 · 101 citations
Customer Experience, Customer Satisfaction, Digital Marketing +18
Social media brand perceptions of millennials
Guida Helal, Wilson Ozuem, Geoff Lancaster · International Journal of Retail & Distribution Management · 2018 · 98 citations
Digital Marketing, Media Innovation, Brand Strategy +20
An exploration into the practice of online service failure and recovery strategies in the Balkans
Yllka Azemi, Wilson Ozuem, Kerry E. Howell et al. · Journal of Business Research · 2018 · 91 citations
Customer Satisfaction, Service Recovery, E-services +11
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