Concepedia

Guida Helal

GH

Statistics

Publications

2

Citations

158

H-Index

2

Active since

2018

Affiliations

London School of Commerce(Current)

American University of Beirut

Guida Helal is an author at London School of Commerce specializing in digital marketing, brand equity, and interactive marketing.

Top concepts

Publications per year

2018–2021

2

Publications

2

Social media brand perceptions of millennials

Guida Helal, Wilson Ozuem, Geoff Lancaster · International Journal of Retail & Distribution Management · 2018 · 98 citations

, , +20

Effects of online brand communities on millennials' brand loyalty in the fashion industry

Wilson Ozuem, Michelle Willis, Kerry E. Howell et al. · Psychology and Marketing · 2021 · 60 citations

, , +23

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