Chongyu Lu

How to improve new product performance through customer relationship management and product development management: evidence from China

Jianhui Yan, Yu Zheng, Jiaxin Bao et al. · Journal of Business and Industrial Marketing · 2020 · 35 citations

Total Quality Management, Customer Satisfaction, Product Management +22

Rounded or angular? How the physical work environment in makerspaces influences makers’ creativity

Yueyan Wu, Chongyu Lu, Jianhui Yan et al. · Journal of Environmental Psychology · 2020 · 29 citations

Creative Technology, Creativity, Design +5

Effects of paid search advertising on product sales: a Chinese semantic perspective

Zhi Yang, Yueyan Wu, Chongyu Lu et al. · Journal of Marketing Management · 2020 · 20 citations

Customer Satisfaction, Targeted Advertising, Consumer Research +18

Fortune or Prestige? The effects of content price on sales and customer satisfaction

Zhi Yang, Xia Cao, Feng Wang et al. · Journal of Business Research · 2022 · 15 citations

Customer Satisfaction, Content Price, Management +8

Click-Through Behavior across Devices In Paid Search Advertising

Chongyu Lu, Rex Yuxing Du · Journal of Advertising Research · 2020 · 14 citations

Digital Marketing, Targeted Advertising, Consumer Research +19