Concepedia

Elisa B. Schweiger

EB

7

Publications

758

Citations

7

H-Index

2019

Active since

Affiliations

King's College London(Current)

Babson College

University of Bath

University of South Carolina

University of New Hampshire

Elisa B. Schweiger is an author at King's College London specializing in engineering, user experience, and business.

ORCID

Top concepts

Publications per year

2019–2023

7

Publications

7

The DAST Framework for Retail Atmospherics: The Impact of In- and Out-of-Store Retail Journey Touchpoints on the Customer Experience

Anne L. Roggeveen, Dhruv Grewal, Elisa B. Schweiger · Journal of Retailing · 2019 · 230 citations

, , +14

Artificial intelligence: The light and the darkness

Dhruv Grewal, Abhijit Guha, Cinthia B. Satornino et al. · Journal of Business Research · 2021 · 196 citations

, , +4

Forging meaningful consumer-brand relationships through creative merchandise offerings and innovative merchandising strategies

Anne L. Roggeveen, Dhruv Grewal, John Karsberg et al. · Journal of Retailing · 2020 · 108 citations · Full text

How artificiality and intelligence affect voice assistant evaluations

Abhijit Guha, Dhruv Grewal, Dominik Mahr et al. · Journal of the Academy of Marketing Science · 2022 · 97 citations · Full text

How communications by AI-enabled voice assistants impact the customer journey

Dhruv Grewal, Abhijit Guha, Elisa B. Schweiger et al. · Journal of service management · 2022 · 60 citations

, , +23

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