Concepedia

Rungpaka Amy Tiwsakul

RA

Statistics

Publications

7

Citations

708

H-Index

7

Active since

2005

Affiliations

Royal Holloway University of London(Current)

University of Birmingham

University of Surrey

Rungpaka Amy Tiwsakul is an author at Royal Holloway University of London specializing in marketing, social sciences, and television audiences.

Publications per year

2005–2012

7

Publications

7

Antecedents of luxury brand purchase intention

Kuang‐Peng Hung, Annie Chen, Norman Peng et al. · Journal of Product & Brand Management · 2011 · 343 citations

Business, Marketing, Marketing Management +17

Entertainment Marketing and Experiential Consumption

Chris Hackley, Rungpaka Amy Tiwsakul · Journal of Marketing Communications · 2005 · 128 citations · Full text

Business, Marketing, Marketing Management +15

Explicit, non-integrated product placement in British television programmes

Rungpaka Amy Tiwsakul, Chris Hackley, Isabelle Szmigin · International Journal of Advertising · 2005 · 101 citations

Social Sciences, Communication, Marketing +12

Young adults and ‘binge’ drinking: A Bakhtinian analysis

Chris Hackley, Andrew Bengry‐Howell, Christine Griffin et al. · Journal of Marketing Management · 2012 · 45 citations · Full text

Humanities, Cultural Studies, Literature +15

An ethical evaluation of product placement: a deceptive practice?

Chris Hackley, Rungpaka Amy Tiwsakul, Lutz Preuss · Business Ethics A European Review · 2008 · 41 citations · Full text

Business, Marketing, Marketing Management +15

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