Concepedia

Vincent Wong

VW

Statistics

Publications

9

Citations

203

H-Index

9

Active since

2016

Affiliations

University of Regina(Current)

Toronto Metropolitan University

Vincent Wong is an author at University of Regina specializing in behavioral decision making, consumer research, and consumer decision making.

Top concepts

MarketingManagementConsumer BehaviorConsumer ResearchMarketing InsightsConsumer Decision MakingBehavioral Decision MakingPersuasionPsychologySocial Sciences

Publications per year

2016–2024

9

Publications

9

The Influence of Product Anthropomorphism on Comparative Judgment

Feifei Huang, Vincent Wong, Echo Wen Wan · Journal of Consumer Research · 2019 · 58 citations · Full text

Consumer Uncertainty, Comparative Judgment, Behavioral Decision Making +20

Mental traveling along psychological distances: The effects of cultural syndromes, perspective flexibility, and construal level.

Vincent Wong, Robert S. Wyer · Journal of Personality and Social Psychology · 2016 · 34 citations

Social Psychology, Education, Social Categorization +23

When Less Is More: How Mindset Influences Consumers’ Responses to Products with Reduced Negative Attributes

Vincent Wong, Lei Su, Pong-Yuen Lam · Journal of Marketing · 2020 · 22 citations

Customer Satisfaction, Consumer Uncertainty, Behavioral Decision Making +20

Toward a Process-Transfer Model of the Endorser Effect

Vincent Wong, Henry Fock, Ka Yan Ho · Journal of Marketing Research · 2020 · 21 citations

Behavioral Decision Making, Digital Marketing, Consumer Study +23

Dimensions of holistic thinking: Implications for nonsocial information processing across cultures.

Vincent Wong, Robert S. Wyer, Natalie A. Wyer et al. · Journal of Experimental Psychology General · 2021 · 18 citations · Full text

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