Concepedia
Statistics
Publications
7
Citations
262
H-Index
Active since
2008
Affiliations
Hong Kong Baptist University(Current)
Chinese University of Hong Kong
Clarkson University
University of Science and Technology of China
Ka Yan Ho is an author at Hong Kong Baptist University specializing in consumer research, consumer behavior, and management.
Top concepts
MarketingManagementConsumer BehaviorConsumer ResearchConsumer Decision MakingBehavioral Decision MakingBusinessSocial SciencesBrand ManagementDigital Marketing
Publications per year
2008–2020
Prior Relationships and Consumer Responses to Service Failures: A Cross-Cultural Study
Michael K. Hui, Ka Yan Ho, Lisa C. Wan · Journal of International Marketing · 2011 · 57 citations
Service Provider, Consumer Uncertainty, Behavioral Decision Making +21
The role of computational ease on the decision to spend loyalty program points
Jessica Y. Y. Kwong, Dilip Soman, Ka Yan Ho · Journal of Consumer Psychology · 2010 · 51 citations
Choice decision of e-learning system: Implications from construal level theory
Ka Yan Ho, Weiling Ke, Hefu Liu · Information & Management · 2014 · 49 citations
Learning Management System, Cognitive Science, Behavioral Decision Making +12
Separate Versus Joint Evaluation: The Roles of Evaluation Mode and Construal Level in Technology Adoption
Ka Yan Ho, Weiling Ke, Hefu Liu et al. · MIS Quarterly · 2020 · 41 citations
Developing Consumer-Based Service Brand Equity via the Internet: The Role of Personalization and Trialability
Patrick Y.K. Chau, Ka Yan Ho · Journal of Organizational Computing and Electronic Commerce · 2008 · 23 citations
Customer Satisfaction, Digital Marketing, Consumer Research +17
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