Concepedia
Statistics
Publications
2
Citations
65
H-Index
Active since
2010
Affiliations
Chinese University of Hong Kong(Current)
Jessica Y. Y. Kwong is an author at Chinese University of Hong Kong.
Publications per year
2010–2015
The role of computational ease on the decision to spend loyalty program points
Jessica Y. Y. Kwong, Dilip Soman, Ka Yan Ho · Journal of Consumer Psychology · 2010 · 51 citations
Illusion of variety: Lower readability enhances perceived variety
Zhongqiang Huang, Jessica Y. Y. Kwong · International Journal of Research in Marketing · 2015 · 14 citations · Full text
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