Thomas Salzberger

AN ALTERNATE APPROACH TO ASSESSING CROSS-CULTURAL MEASUREMENT EQUIVALENCE IN ADVERTISING RESEARCH

Michael T. Ewing, Thomas Salzberger, Rudolf R. Sinkovics · Journal of Advertising · 2005 · 108 citations · Full text

Consumer Research, Cultural Factor, Communication +20

Data Equivalence in Cross-Cultural Research: A Comparison of Classical Test Theory and Latent Trait Theory Based Approaches

Thomas Salzberger, Rudolf R. Sinkovics, Bodo B. Schlegelmilch · Australasian Marketing Journal (AMJ) · 1999 · 98 citations · Full text

Ethnicity, Customer Satisfaction, Cross-cultural Marketing +25

Selecting single items to measure doubly concrete constructs: A cautionary tale

Marko Sarstedt, Adamantios Diamantopoulos, Thomas Salzberger et al. · Journal of Business Research · 2015 · 90 citations

Architectural Design, Single Items, Engineering +11

Cognitive dissonance as a relevant construct throughout the decision-making and consumption process - an empirical investigation related to a package tour

Monika Koller, Thomas Salzberger · Journal of Customer Behaviour · 2007 · 83 citations

Customer Satisfaction, Behavioral Decision Making, Consumer Study +16

Reconsidering the problem of data equivalence in international marketing research

Thomas Salzberger, Rudolf R. Sinkovics · International Marketing Review · 2006 · 82 citations

Marketing Analytics, Customer Satisfaction, Measurement Theory +18