Concepedia

Monika Koller

MK

19

Publications

1.7K

Citations

18

H-Index

2007

Active since

Affiliations

Vienna University of Economics and Business(Current)

University of Newcastle Australia

University of Surrey

Webster Vienna Private University

University of Vienna

Monika Koller is an author at Vienna University of Economics and Business specializing in management, marketing, and consumer research.

Top concepts

ManagementMarketingConsumer ResearchConsumer BehaviorCustomer SatisfactionInteractive MarketingBusinessPsychologySocial SciencesBehavioral Decision Making

Publications per year

2007–2020

19

Publications

19

Further insights into perceived value and consumer loyalty: A “Green” perspective

Monika Koller, Arne Floh, Alexander Zauner · Psychology and Marketing · 2011 · 271 citations

Green Marketing, Consumer Uncertainty, Further Insights +20

Three Decades of Customer Value Research: Paradigmatic Roots and Future Research Avenues

Valarie A. Zeithaml, Katrien Verleye, Isabella Hatak et al. · Journal of Service Research · 2020 · 266 citations

Customer Experience, Customer Satisfaction, Social Constructionist Paradigms +19

Neuromarketing and consumer neuroscience: contributions to neurology

Andrija Javor, Monika Koller, Nick Lee et al. · BMC Neurology · 2013 · 173 citations · Full text

Effective entrepreneurial marketing on Facebook – A longitudinal study

Matthias Fink, Monika Koller, Johannes Gartner et al. · Journal of Business Research · 2018 · 151 citations · Full text

Digital Marketing, Social Marketing, Brand Strategy +19

Customer perceived value—Conceptualization and avenues for future research

Alexander Zauner, Monika Koller, Isabella Hatak · Cogent Psychology · 2015 · 143 citations · Full text

Customer Experience, Customer Satisfaction, Digital Marketing +16

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