Concepedia

Alexander Zauner

AZ

7

Publications

969

Citations

7

H-Index

2011

Active since

Affiliations

Vienna University of Economics and Business(Current)

University of Surrey

Johannes Kepler University of Linz

Alexander Zauner is an author at Vienna University of Economics and Business specializing in management, business, and marketing.

Top concepts

BusinessManagementMarketingConsumer BehaviorConsumer ResearchCustomer SatisfactionInteractive MarketingValue TheoryHealthBrand Management

Publications per year

2011–2020

7

Publications

7

Further insights into perceived value and consumer loyalty: A “Green” perspective

Monika Koller, Arne Floh, Alexander Zauner · Psychology and Marketing · 2011 · 271 citations

Green Marketing, Consumer Uncertainty, Further Insights +20

Three Decades of Customer Value Research: Paradigmatic Roots and Future Research Avenues

Valarie A. Zeithaml, Katrien Verleye, Isabella Hatak et al. · Journal of Service Research · 2020 · 266 citations

Customer Experience, Customer Satisfaction, Social Constructionist Paradigms +19

Customer perceived value—Conceptualization and avenues for future research

Alexander Zauner, Monika Koller, Isabella Hatak · Cogent Psychology · 2015 · 143 citations · Full text

Customer Experience, Customer Satisfaction, Digital Marketing +16

Taking a deeper look at online reviews: The asymmetric effect of valence intensity on shopping behaviour

Arne Floh, Monika Koller, Alexander Zauner · Journal of Marketing Management · 2013 · 121 citations

Customer Satisfaction, Behavioral Decision Making, Consumer Research +19

Customer segmentation using unobserved heterogeneity in the perceived-value–loyalty–intentions link

Arne Floh, Alexander Zauner, Monika Koller et al. · Journal of Business Research · 2013 · 118 citations

Customer Satisfaction, Customer Segmentation, Customer Journey Analysis +7

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