Concepedia

Arne Floh

AF

17

Publications

2K

Citations

16

H-Index

2004

Active since

Affiliations

Vienna University of Economics and Business(Current)

University of Surrey

Johannes Kepler University of Linz

Arne Floh is an author at Vienna University of Economics and Business specializing in marketing, management, and business.

Top concepts

MarketingManagementBusinessConsumer ResearchCustomer SatisfactionInteractive MarketingTrustConsumer BehaviorArtsSocial Media

Publications per year

2004–2021

17

Publications

17

The role of atmospheric cues in online impulse-buying behavior

Arne Floh, Maria Madlberger · Electronic Commerce Research and Applications · 2013 · 436 citations

Online Customer Behavior, Behavioral Sciences, Atmospheric Cues +9

Further insights into perceived value and consumer loyalty: A “Green” perspective

Monika Koller, Arne Floh, Alexander Zauner · Psychology and Marketing · 2011 · 271 citations

Green Marketing, Consumer Uncertainty, Further Insights +20

What Keeps the E-Banking Customer Loyal? A Multigroup Analysis of the Moderating Role of Consumer Characteristics on E-Loyalty in the Financial Service Industry.

Arne Floh, Horst Treiblmaier · SSRN Electronic Journal · 2006 · 203 citations · Full text

Testing Retail Marketing-Mix Effects on Patronage: A Meta-Analysis

Markus Blut, Christoph Teller, Arne Floh · Journal of Retailing · 2018 · 185 citations · Full text

WHAT KEEPS THE E-BANKING CUSTOMER LOYAL? A MULTIGROUP ANALYSIS OF THE MODERATING ROLE OF CONSUMER CHARACTERISTICS ON E-LOYALTY IN THE FINANCIAL SERVICE INDUSTRY

Arne Floh, Horst Treiblmaier · Surrey Research Insight Open Access (The University of Surrey) · 2006 · 174 citations

Customer Satisfaction, Digital Marketing, Consumer Research +23

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