Concepedia

Maria Madlberger

MM

12

Publications

1.2K

Citations

12

H-Index

2001

Active since

Affiliations

Vienna University of Economics and Business(Current)

Webster Vienna Private University

Maria Madlberger is an author at Vienna University of Economics and Business specializing in marketing, management, and interactive marketing.

Top concepts

MarketingManagementConsumer ResearchInteractive MarketingBusinessConsumer BehaviorDigital MarketingCustomer SatisfactionCommunicationAdvertising

Publications per year

2001–2014

12

Publications

12

The role of atmospheric cues in online impulse-buying behavior

Arne Floh, Maria Madlberger · Electronic Commerce Research and Applications · 2013 · 436 citations

Online Customer Behavior, Behavioral Sciences, Atmospheric Cues +9

Increasing Advertising Value of Mobile Marketing - An Empirical Study of Antecedents

Parissa Haghirian, Maria Madlberger, A. Tanuskova · 2005 · 248 citations

Customer Satisfaction, Digital Marketing, Targeted Advertising +17

Consumer Attitude toward Advertising via Mobile Devices - An Empirical Investigation among Austrian Users.

Parissa Haghirian, Maria Madlberger · Journal of the Association for Information Systems · 2005 · 133 citations · Full text

Digital Marketing, Consumer Study, Mobile Devices +18

Evaluating personalization and customization from an ethical point of view: an empirical study

Horst Treiblmaier, Maria Madlberger, Nicolas Knotzer et al. · 2004 · 55 citations

Computer Ethic, Engineering, Behavioral Decision Making +24

European retailing in e‐transition?

Herbert Kotzab, Maria Madlberger · International Journal of Physical Distribution & Logistics Management · 2001 · 52 citations

Digital Marketing, E-commerce, Online Customer Behavior +18

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