Parissa Haghirian

Determinants of Consumer Perceptions toward Mobile Advertising — A Comparison between Japan and Austria

Chia‐Ling Liu, Rudolf R. Sinkovics, Noemi Pezderka et al. · Journal of Interactive Marketing · 2011 · 259 citations · Full text

Increasing Advertising Value of Mobile Marketing - An Empirical Study of Antecedents

Parissa Haghirian, Maria Madlberger, A. Tanuskova · 2005 · 248 citations

Customer Satisfaction, Digital Marketing, Targeted Advertising +17

An investigation and conceptual model of SMS marketing

Astrid Dickinger, Parissa Haghirian, Jamie Murphy et al. · 2004 · 206 citations

Customer Satisfaction, Mobile Social Network, Mobile Marketing +14

The Ambivalent Consumer — Questioning Consumption in East Asia and the West

Parissa Haghirian · Asian Business & Management · 2007 · 178 citations

Consumer Economics, Consumer Decision Making, Consumer Culture +12

Consumer Attitude toward Advertising via Mobile Devices - An Empirical Investigation among Austrian Users.

Parissa Haghirian, Maria Madlberger · Journal of the Association for Information Systems · 2005 · 133 citations · Full text

Digital Marketing, Consumer Study, Mobile Devices +18