Concepedia

Noemi Pezderka

NP

Statistics

Publications

2

Citations

379

H-Index

2

Active since

2010

Affiliations

University of Manchester(Current)

Noemi Pezderka is an author at University of Manchester specializing in business, mobile consumer behavior, and international business.

Publications per year

2010–2011

2

Publications

2

Determinants of Consumer Perceptions toward Mobile Advertising — A Comparison between Japan and Austria

Chia‐Ling Liu, Rudolf R. Sinkovics, Noemi Pezderka et al. · Journal of Interactive Marketing · 2011 · 262 citations · Full text

, , +16

A conceptualization of e-risk perceptions and implications for small firm active online internationalization

Noemi Pezderka, Rudolf R. Sinkovics · International Business Review · 2010 · 117 citations · Full text

, , +14

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