Concepedia

Noemi Pezderka

NP

Statistics

Publications

2

Citations

374

H-Index

2

Active since

2010

Affiliations

University of Manchester(Current)

Noemi Pezderka is an author at University of Manchester specializing in international business, business, and global strategy.

Top concepts

Publications per year

2010–2011

2

Publications

2

Determinants of Consumer Perceptions toward Mobile Advertising — A Comparison between Japan and Austria

Chia‐Ling Liu, Rudolf R. Sinkovics, Noemi Pezderka et al. · Journal of Interactive Marketing · 2011 · 259 citations · Full text

A conceptualization of e-risk perceptions and implications for small firm active online internationalization

Noemi Pezderka, Rudolf R. Sinkovics · International Business Review · 2010 · 115 citations · Full text

, , +10

1–2 of 2