Concepedia

Dominyka Venciūtė

DV

Statistics

Publications

8

Citations

275

H-Index

8

Active since

2018

Affiliations

ISM University of Management and Economics(Current)

Polytechnic Institute of Bragança

University of Northern Colorado

Dominyka Venciūtė is an author at ISM University of Management and Economics specializing in marketing, management, and marketing management.

Publications per year

2018–2025

8

Publications

8

The role of influencer–follower congruence in the relationship between influencer marketing and purchase behaviour

Dominyka Venciūtė, Ieva Mackeviciene, Marius Kušlys et al. · Journal of Retailing and Consumer Services · 2023 · 136 citations · Full text

Social Sciences, Marketing, Marketing Management +10

The effect of cause-related marketing on the green consumption attitude–behaviour gap in the cosmetics industry

Dominyka Venciūtė, Migle Kazukauskaite, Ricardo Correia et al. · Journal of Contemporary Marketing Science · 2023 · 33 citations · Full text

Management, Marketing, Marketing Management +15

User-generated content’s influence on tourist destination image: a generational perspective

Ricardo Correia, Evelina Aksionova, Dominyka Venciūtė et al. · Consumer Behavior in Tourism and Hospitality · 2025 · 28 citations · Full text

Management, Communication, Marketing +16

The impact of employees’ social media advocacy on attitudes toward the brand: the mediating role of parasocial relationships

Dominyka Venciūtė, Lukas Karalius, James Reardon et al. · Journal of Product & Brand Management · 2023 · 26 citations

Business, Marketing, Marketing Management +6

Leaders' personal branding and communication on professional social media platforms: motivations, processes, and outcomes

Dominyka Venciūtė, Cen April Yue, Patrick D. Thelen · Journal of Brand Management · 2023 · 15 citations

Management, Communication, Leadership +14

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