Journal of Contemporary Marketing Science

The role of online advertising on purchase intention of smartphones: mediating effects of flow experience and advertising value

Mohitul Ameen Ahmed Mustafi, Sajjad Hosain · 2020 · 70 citations

Business, Marketing, Marketing Management +17

Effect of product type and time pressure on consumers’ online impulse buying intention

Zhanbo Zhao, Xiaomeng Du, F Liang et al. · 2019 · 35 citations

Business, Marketing, Marketing Management +14

Impact of customers' interpersonal interactions in social commerce on customer relationship management performance

Md Shamim Hossain, Mst Farjana Rahman, Xiaoyan Zhou · 2021 · 35 citations

Business, Information Systems, Marketing +14

Face consciousness and conspicuous luxury consumption in China

Xinan Zhang, Wangshuai Wang · 2019 · 34 citations

Social Sciences, Marketing, Social Psychology +11

The effect of cause-related marketing on the green consumption attitude–behaviour gap in the cosmetics industry

Dominyka Venciūtė, Migle Kazukauskaite, Ricardo Correia et al. · 2023 · 33 citations · Full text

Management, Marketing, Marketing Management +15