Concepedia

Zhanbo Zhao

ZZ

4

Publications

108

Citations

4

H-Index

2012

Active since

Affiliations

Peking University(Current)

Zhanbo Zhao is an author at Peking University specializing in interactive marketing, management, and marketing.

Top concepts

MarketingManagementInteractive MarketingArtsJournalismSocial MediaCommunicationUser ExperienceContent AnalysisSocial Computing

Publications per year

2012–2023

4

Publications

4

Effect of product type and time pressure on consumers’ online impulse buying intention

Zhanbo Zhao, Xiaomeng Du, F Liang et al. · Journal of Contemporary Marketing Science · 2019 · 35 citations

Product Type, Behavioral Decision Making, Digital Marketing +20

The effects of live comments and advertisements on social media engagement: application to short-form online video

Xiaodan Zhang, Zhanbo Zhao, Kui Wang · Journal of Research in Interactive Marketing · 2023 · 33 citations

Short-form Online Video, Communication, Online Customer Behavior +23

The clinical significance of pathological studies of congenital intestinal atresia

Xiuliang Wang, Chendong Yuan, Xiang Li et al. · Journal of Pediatric Surgery · 2013 · 21 citations

Gastroenterology, Pediatrics, Pediatric Gastroenterology +3

An empirical study on continual usage intention of microblogging: the case of Sina

Zhanbo Zhao, Qun Cao · Nankai Business Review International · 2012 · 19 citations

Customer Satisfaction, Social Medium Monitoring, Continual Usage Intention +23

Rows per page

1–4 of 4