Concepedia

Kui Wang

KW

4

Publications

149

Citations

4

H-Index

2020

Active since

Affiliations

Jinan University(Current)

University of Science and Technology Beijing

Kui Wang is an author at Jinan University specializing in marketing, media effects, and business.

ORCID

Top concepts

Publications per year

2020–2024

4

Publications

4

The effect of media coverage on disciplining firms’ pollution behaviors: Evidence from Chinese heavy polluting listed companies

Kui Wang, Xiaodan Zhang · Journal of Cleaner Production · 2020 · 75 citations

, , +8

The effects of live comments and advertisements on social media engagement: application to short-form online video

Xiaodan Zhang, Zhanbo Zhao, Kui Wang · Journal of Research in Interactive Marketing · 2023 · 33 citations

, , +23

Does your company have the right influencer? Influencer type and tourism brand personality

Jin Zhang, Zhuoyan Shao, Kui Wang · Tourism Management · 2024 · 27 citations

Competition from informal firms and new‐to‐market product innovation: A competitive rivalry framework

Kui Wang, Tao Wang · Journal of Product Innovation Management · 2023 · 14 citations · Full text

, , +20

Rows per page

1–4 of 4