Concepedia

Zhuoyan Shao

ZS

2

Publications

90

Citations

2

H-Index

2023

Active since

Affiliations

Jinan University(Current)

Zhuoyan Shao is an author at Jinan University specializing in advertising effectiveness, social influence, and interactive marketing.

Top concepts

Publications per year

2023–2024

2

Publications

2

The effect of image enhancement on influencer's product recommendation effectiveness: the roles of perceived influencer authenticity and post type

Yajun Zhang, Zhuoyan Shao, Jin Zhang et al. · Journal of Research in Interactive Marketing · 2023 · 63 citations

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Does your company have the right influencer? Influencer type and tourism brand personality

Jin Zhang, Zhuoyan Shao, Kui Wang · Tourism Management · 2024 · 27 citations

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