Statistics
Publications
1
Citations
136
H-Index
1
Active since
2023
Affiliations
Polytechnic Institute of Bragança(Current)
Ieva Mackeviciene is an author at Polytechnic Institute of Bragança specializing in social sciences, brand experience, and influencer marketing effectiveness.
Publications per year
2023–2023
1
1
Dominyka Venciūtė, Ieva Mackeviciene, Marius Kušlys et al. · Journal of Retailing and Consumer Services · 2023 · 136 citations · Full text
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