Concepedia

Marius Kušlys

MK

Statistics

Publications

2

Citations

169

H-Index

2

Active since

2023

Affiliations

Polytechnic Institute of Bragança(Current)

ISM University of Management and Economics

Marius Kušlys is an author at Polytechnic Institute of Bragança specializing in marketing, consumer behavior, and marketing management.

ORCID

Publications per year

2023–2023

2

Publications

2

The role of influencer–follower congruence in the relationship between influencer marketing and purchase behaviour

Dominyka Venciūtė, Ieva Mackeviciene, Marius Kušlys et al. · Journal of Retailing and Consumer Services · 2023 · 136 citations · Full text

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The effect of cause-related marketing on the green consumption attitude–behaviour gap in the cosmetics industry

Dominyka Venciūtė, Migle Kazukauskaite, Ricardo Correia et al. · Journal of Contemporary Marketing Science · 2023 · 33 citations · Full text

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