Concepedia

Manpreet Gill

MG

5

Publications

272

Citations

5

H-Index

2009

Active since

Affiliations

Public Works Department Buildings and Roads(Current)

Manpreet Gill is an author at Public Works Department Buildings and Roads specializing in management, business, and marketing.

Top concepts

ManagementBusinessMarketingConsumer ResearchLawAdvertisingPublic PolicyBusiness StrategyConsumer BehaviorDigital Marketing

Publications per year

2009–2021

5

Publications

5

Return on Engagement Initiatives: A Study of a Business-to-Business Mobile App

Manpreet Gill, Shrihari Sridhar, Rajdeep Grewal · Journal of Marketing · 2017 · 156 citations

Customer Satisfaction, Business-to-business Research, Digital Marketing +21

Evaluating Aaker's sources of brand equity and the mediating role of brand image

Manpreet Gill, Jagrook Dawra · Journal of Targeting Measurement and Analysis for Marketing · 2010 · 55 citations · Full text

Mediating Role, Advertising, Brand Equity +7

Corporate Governance Mechanisms and Firm Performance: A Survey of Literature

Manpreet Gill, T. Sai Vijay, Subhash Jha · The ICFAI Journal of Corporate Governance · 2009 · 24 citations

Firm Performance, Agent Theory, Organizational Economics +17

Regulating Product Recall Compliance in the Digital Age: Evidence from the “Safe Cars Save Lives” Campaign

Sotires Pagiavlas, Kartik Kalaignanam, Manpreet Gill et al. · Journal of Marketing · 2021 · 22 citations

Marketing Analytics, Consumer Uncertainty, Digital Marketing +30

Empowering Education with Crowdfunding: The Role of Crowdfunded Resources and Crowd Screening

Chen Zhou, Manpreet Gill, Qiang Liu · Journal of Marketing Research · 2021 · 15 citations

Public Education, Public Policy, Teaching +12

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